1580 AM
NEWSTALK FOR WOMEN
WNTF-AM 1580kHz
Bithlo, FLorida
Media Kit
WELCOME TO 1580 AM NEWSTALK FOR LATINA WOMEN
1580 AM NEWSTALK Provides its clients with the right advertising and promotional services to suit their specific needs. Our unique programming of news, information and positive hit music enables our clients to reach a broad spectrum of potential clients. We work closely with each client to maximize additional revenue, brand recognition and customer loyalty.
Not all businesses are the same. Each business has very specific needs. However, all businesses have one thing in common; they need to present attractive advertising and promote a positive image to their customers. In today’s marketplace it is vital to both small and big businesses to have a professional advertising medium. If the public does not know who you are, what you do or where you are located, it is impossible for them to become your customer. 1580 AM NEWSTALK can provide the necessary advertising tools to meet your specific needs. Our highly trained staffs are able to ensure a consistent satisfactory experience for our customers. We were founded on the core principles of integrity and excellence. The stage is set. Let us perform for you. We feel it is important for existing and potential customers to understand our core values. Every staff member is committed to upholding these values.
WHY IN SPANISH
(The Roslow Study)
Persuasiveness
Commercials in Spanish are 85% more persuasive to Hispanics than commercials in English. Spanish language ads resulted in a five fold increase among bilinguals in a propensity purchase.
Recall
Commercials in Spanish are 40% more effective at increasing awareness than commercials in English in unnamed ad recall. Among bilinguals recall rose 46% for those exposed to Spanish language advertising.
Comprehension
In terms of message comprehension commercials in Spanish are 56% more effective than commercials in English to Hispanics.
CORE VALUES
Service
We believe that excellent customer service is a path, not a destination. Excellent customer service takes a long-term commitment from us to our customer. We are attentive to our customers needs and are prepared to assist them.
Integrity
Often in business integrity is challenged by the quest for profit. Doing the right thing is not always the most profitable thing. Integrity is knowing what the right thing to do is… and then doing it!
Teamwork
We believe in the “Power of One”. Different people with different backgrounds and different ideals joining together to make one cohesive team. This understanding allows us to better serve our customers.
Commitment
We commit to take ownership of every customer who calls our office with a questions or concern. When there is an issue for our customer, that issue becomes ours to resolve. We will not rest until a resolution is found.
Honesty
Telling a client the whole truth and nothing but the truth is not always the easiest way to handle an issue. However, we are committed to honesty in our business dealings at all times, not just when it is convenient.
MARKET AT A GLANCE
- There are almost 500,000 Hispanics in the Central Florida Area.
- $8.3 Billion are spent by Hispanics annually/
- The Central Florida Hispanic community represents the seconds fastest growing DMA in the country.
- The Central Florida Hispanic community buying power ranks 7th in the United States.
OUR LISTENERS
- Hispanic adults 25 years of age and older
- Estimated yearly incomes of $37,710
- 67% have an annual income of $49,000
- All socio-economic classes
- Medium age of 30.5 (compared to 38.2 for non Hispanics)
- 65% employed full time
- 86% speak Spanish at home
- 40% attended college (1-3 years)
1580 AM
NEWSTALK FOR WOMEN
WNTF-AM 1580kHz
Orlando, Bithlo, FL
COVERAGE AREA
Brevard, Osceola, Orange, Seminole, Volusia e Indian River Counties
COVERAGE MAP
1580 AM
NEWSTALK FOR WOMEN
WNTF-AM 1580kHz
Bithlo, FLorida
DEMOGRAPHICS
Orlando/Central Florida Hispanic Make Up
Puerto Rican |
60 % |
300.000 |
Colombian |
10% |
50.000 |
Dominican |
9 % |
45.000 |
Cuban |
8 % |
40.000 |
Mexican |
8 % |
40.000 |
Other |
5 % |
25.000 |
|
|
|
Total Hispanic |
|
500.000 |
County By County Hispanic Breakdown
Where They Live
Orange County |
225.000 |
Osceola County |
135.000 |
Seminole County |
70.000 |
Volusia County |
50.000 |
Lake County |
20.000 |
Brevard County |
20.000 |
Metro Orlando
12+ Population of Orange, Osceola and Seminole Counties is 1.340.500 (according to Arbitron)
Top 25 Hispanic Markets
Rank* |
DMA Rank |
Market |
Hispanic
TV HH |
DMAs % of Total US
Hispanic TV HH |
Cumulative
% Total US
Hispanic TV HH |
1 |
2 |
Los Angeles |
1,817,270 |
|
15.0 |
|
15.0 |
|
2 |
1 |
New York |
1,207,480 |
|
10.0 |
|
24.9 |
|
3 |
16 |
Miami-Ft. Lauderdale |
635,610 |
|
5.0 |
|
30.2 |
|
4 |
10 |
Houston |
524,810 |
|
4.3 |
|
34.5 |
|
5 |
3 |
Chicago |
468,440 |
|
3.9 |
|
38.4 |
|
6 |
5 |
Dallas-Ft. Worth |
458,410 |
|
3.8 |
|
42.1 |
|
7 |
37 |
San Antonio |
367,650 |
|
3.0 |
|
45.2 |
|
8 |
12 |
Phoenix (Prescott) |
358,440 |
|
3.0 |
|
48.1 |
|
9 |
6 |
San Francisco-Oak-San Jose |
352,900 |
|
2.9 |
|
51.0 |
|
10 |
88 |
Harlingen-Wslo-Brnsvl-McA |
279,880 |
|
2.3 |
|
53.3 |
|
11 |
20 |
Sacramento-Stkton-Modesto |
250,560 |
|
2.1 |
|
55.4 |
|
12 |
44 |
Albuquerque-Santa Fe |
234,360 |
|
1.9 |
|
57.3 |
|
13 |
55 |
Fresno-Visalia |
228,730 |
|
1.9 |
|
59.2 |
|
14 |
27 |
San Diego |
227,530 |
|
1.9 |
|
61.1 |
|
15 |
18 |
Denver |
221,980 |
|
1.8 |
|
62.9 |
|
16 |
98 |
El Paso (Las Cruces) |
216,060 |
|
1.8 |
|
64.7 |
|
17 |
19 |
Orlando-Daytona Bch-Melbrn |
186,430 |
|
1.5 |
|
66.2 |
|
18 |
4 |
Philadelphia |
177,150 |
|
1.5 |
|
67.7 |
|
19 |
13 |
Tampa-St. Pete (Sarasota) |
174,150 |
|
1.4 |
|
69.1 |
|
20 |
9 |
Washington, DC (Hagrstwn) |
171,030 |
|
1.4 |
|
70.5 |
|
21 |
8 |
Atlanta |
146,410 |
|
1.2 |
|
71.8 |
|
22 |
43 |
Las Vegas |
140,570 |
|
1.2 |
|
72.9 |
|
23 |
51 |
Austin |
140,320 |
|
1.2 |
|
74.1 |
|
24 |
7 |
Boston (Manchester) |
128,890 |
|
1.1 |
|
75.1 |
|
25 |
68 |
Tucson (Sierra Vista) |
115,840 |
|
1.0 |
|
76.1 |
|
Source: Nielsen Media Research - NSI, Jan, 2008
*Ranked by Hispanic TV Households
PROGRAMMING
VOX POPULI with Adcel Chapardy & Ninoska Lindo
News Review with Local, National, Latin American and International News
VOX POPULI: 7:00 a.m. to 9:00 a.m.
NEWS UPDATES & Traffic Report with Hector Evaristo
Traffic Report 7:30 a.m.; News Updates 8:00, 9:00 & 10:00 a.m.
EN AGENDA NEWS ANALYSIS TALK SHOW
with Magda Ivette Torres and Elliot Uriel Hernández
From 9:00 a.m. to 1:00 p.m.
1:00 p.m. to 3:00 p.m.
Independent Programmers, among them; Real Estate Agents, Mortgage Brokers, Insurance Agents, Doctors, Government Agencies, Profit and Non-Profit Organizations.
WNTF-AM 1580kHz
NEWSTALK FOR WOMEN
407-647-0778
enagendafl@yahoo.com
1580 AM LATINA STATION FOR WOMEN
Spanish News Talk Radio from 7:00 am to 1:00 pm
Monday thru Friday
